China International Pet Show 2017: An ongoing success story in Asia


From 16 to 19 November 2017, leading players from the pet industry will gather in Shanghai for the China International Pet Show (CIPS). The trade fair is a key platform for procurement activities in Asia and cultivating business contacts with manufacturers. It has also established itself as a springboard for western companies wanting to break into the Asian market. The organisers are expecting to welcome up to 1,500 exhibitors to CIPS 2017 on an area of close to 115,000 square metres at the National Exhibition and Convention Centre in Shanghai.

The China International Pet Show is the most important trade fair for pet and aquarium supplies in Asia and is organised by China Great Wall International Exhibition Co. in partnership with NürnbergMesse. The organiser is also preparing for greater numbers of visitors this year and is expecting more buyers from the expanding e-commerce sector in particular. The event will welcome visitors from a total of around 80 countries, but predominantly from Asia: “The market for pet supplies in Asia is growing constantly. More and more buyers and distributors from the entire Asian region are visiting the event,” confirms Yang Cheng, President of China Great Wall International Exhibition Co. “The accompanying CIPS supporting programme is also attracting new visitors. It features the third Global PETS Forum Asia, which aims to reach the leading representatives of the sector from across the globe. The CIPS Ornamental Fish Championship, which premiered last year and will cover 15 different varieties this time round, is another highlight that is unrivalled worldwide. In short: the CIPS is an important event for anyone who wants to keep in step with the industry in Asia.”

Springboard for international exhibitors
The CIPS has a strong international flavour, not just because of the various country pavilions. For example, exhibitors from India, Korea, Taiwan, Hong Kong, Germany, Japan and Italy have already confirmed their attendance, and Singapore is also organising a pavilion for the first time in 2017. The range of products and services on display at the CIPS covers the entire spectrum of pet supplies from food, animal nutrition and grooming products to pet houses and enclosures, toys and new kinds of digital gadgets. Once again, the spotlight will also be on the aquarium market. “The CIPS is not just an important sourcing platform for a large number of brands and dealers in the pet supplies sector. For western companies it is also the stepping stone to the Asian market. We help companies to become familiar with this growth market and get their bearings,” explains Ann-Christin Hoyer, Manager International Exhibitions at NürnbergMesse.

Good market prospects
The Chinese market for pet supplies continues to brim with optimism. With sales amounting to 714 million dollars in 2016, the organisers are forecasting an increase to 1.285 million dollars by 2019, equivalent to a growth rate of 77 percent for this period. The pet food segment accounts for around 60 percent of sales. This potential is being targeted by exhibitors such as French company AgroBiothers. At its plants in France and Tunisia, the company produces pet hygiene and care products as well as beds, collars and leads. “As one of the leading vendors in the pet grooming sector in Europe we enlarged our stand yet again this year, because at the CIPS we not only meet important business partners from Asia but also our contacts from Europe,” explains Cornélus Sébastien, International Business Manager at Agrobiothers.

Pet expertise worldwide
The China International Pet Show (CIPS) takes place annually, alternating between the cities Guangzhou and Shanghai. The 21st round will open its doors from 16 to 19 November 2017 at the National Exhibition and Convention Center in Shanghai. NürnbergMesse also supports or organises other trade fairs for the pet supplies sector worldwide:

  • Interzoo, Nuremberg / Germany
    World leading fair for the international pet industry organised by WZF (service provider for the pet sector); 8 to 11 May 2018, Nuremberg, Germany
  • PET South America, Sao Paulo / Brazil
    International trade show for pet industry suppliers in Latin America; 14 to 16 August 2018, São Paulo Expo, Brazil

For further information on the China International Pet Show 2017 please go to:

Contact for exhibitors and trade visitors
Ann-Christin Hoyer
T +49 9 11 86 06-81 61
F +49 9 11 86 06-12 81 61

Contact for press and media
Benno Wagner, Ariana Brandl
T +49 9 11 86 06-82 85
F +49 9 11 86 06-12 82 85

About NürnbergMesse Group
NürnbergMesse is one of the 15 largest trade fair companies in the world. Its portfolio includes around 120 German and international trade fairs and congresses and about 40 sponsored pavilions at the Nuremberg venue and worldwide. Every year, around 30,000 exhibitors (international contingent of 41%) and up to 1.4 million visitors (24 % of whom are international) take part in the Group’s own, partner and guest events. NürnbergMesse Group has subsidiaries in China, North America, Brazil, Italy and India. In addition, the Group has a network of around 50 agencies operating in more than 100 countries.

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