Nuremberg on the Silk Road

09-Mar-2018

Premiere: “Silk Road 2018 – Trading on New Routes” conference in Nuremberg on 25 July 2018
Cooperating partners: Bavarian Chambers of Industry and Commerce, Bavarian State Ministry for the Economy and Media, Energy and Technology, and NürnbergMesse
The goal: Alerting interested companies to the potential of the “Silk Road” megaproject

“Silk Road” is a name that evokes a wide range of associations, from the ancient network of caravan routes between the Mediterranean and the Far East to China’s current 21st-century initiative. This latest embodiment looks ahead to the long term, with negotiations and planning already underway for some 900 projects, and projected investments of USD 900 billion. Reason enough to launch a new conference, “Silk Road 2018 – Trading on New Routes”, says NürnbergMesse Group CEO Peter Ottmann: “We’ve constantly found that ‘One Belt, One Road’ is a massive topic in Asia – yet it hasn’t achieved that breadth of awareness yet in Germany and the rest of Europe. So with a particular focus on businesses, the new conference pools key questions together and offers solutions and business options.” The conference’s first iteration will be held at the Nuremberg Exhibition Centre on 25 July 2018.

NürnbergMesse itself is already a China Hand of considerable note, says Ottmann’s fellow CEO Dr Roland Fleck: “We’ve been in China for more than a decade now, and have strong contacts there and well-established trade shows – for automotive products, beverage technology, process technology, organic foods, and so on. That’s an excellent foundation for this new conference to build another bridge between Bavaria and China.” For the same reason, NürnbergMesse has also recruited some high-powered cooperating partners: the Bavarian Chambers of Industry and Commerce and the Bavarian Ministry of the Economy. The Silk Road is a topic of significant potential for all three organisers – especially with an eye to companies that operate in both Germany and China. The conference’s advantages are obvious to Bavarian State Secretary Franz Josef Pschierer: “China is driving its ‘Silk Road’ project ahead with vast resources and a clear strategic focus. We need to make clear to our companies in Bavaria what big economic opportunities are available there, and where necessary also point out aspects that call for caution. The conference will provide a compact digest of all these matters, and it’s an initiative that I find very welcome.”

Nuremberg’s strong link to the Silk Road
Nuremberg wasn’t chosen by chance as the location for the conference – for example, the Franconian metropolis already plays an important role in logistics along the “China Land Bridge”. Each week since October 2015, an intermodal train loaded with 54 containers has left the Nuremberg freight hub. Two weeks and some 10,000 kilometres later, the convoy reaches Chengdu, China – and from there it will return to Nuremberg with new freight.

The economic advantages of the route were already calculated back in 2008 in a feasibility study by the Fraunhofer SCS (Supply Chain Services) task force, and have now been confirmed in practice as a meaningful complement to air and marine cargo. According to ICC President Dirk von Vopelius, it’s a good example that whets the appetite for more: “Nuremberg is an exemplary case here of a fruitful exchange between Bavaria and China. Our companies offer quality ‘made in Germany’, and China has invaluable growth opportunities. Putting both of these together along the ‘new Silk Road’ offers real value added. And that’s exactly what the new conference takes as its starting point, which is why we’re so vigorously involved, in the interest of pursuing business.”

The conference: Strong focus on feasibility
The various panels at the “Silk Road 2018 – Trading on New Routes” conference will be dedicated to reporting various companies’ experiences, exchanging ideas for success strategies, answering questions about options for financing and subsidies, and describing individual projects all along the Silk Road. “One Belt. One Road” focuses on the link between China and Europe, across 60 countries, and involves not only infrastructure aspects but geopolitical issues. “Silk Road 2018 – Trading on New Routes” aims to incorporate precisely these diverse facets for companies and to present practical ideas for solutions. You can find extensive information and registration options online at www.seidenstrasse.bayern. The Chinese New Year’s celebrations currently in progress are ushering in the Year of the Dog; according to the Chinese zodiac, those born under this sign enjoy such attributes as vivacity, independence, honesty and loyalty. Topics that are certainly also in demand in business, and thus a very appropriate context for the debut of “Silk Road 2018 – Trading on New Routes”.

About the NürnbergMesse Group
NürnbergMesse is one of the 15 largest exhibition companies in the world. Its portfolio covers some 120 national and international exhibitions and congresses and approximately 40 sponsored pavilions at the Nuremberg location and worldwide. Every year, over 30,000 exhibitors (international share: 41%) and up to 1.4 million visitors (international share of trade visitors: 24%) participate in the own, partner and guest events. NürnbergMesse has subsidiaries in China, North America, Brazil, Italy and India. The group also has a network of about 50 representatives operating in over 100 countries.

Press and media contacts
Dr. Thomas Koch, Maximilian Hensel
Beate Blum, Franziska Weißbrodt, Christine Hartung
T +49 9 11. 86 06-82 48, -83 53
F +49 9 11. 86 06-12 83 53
press@nuernbergmesse.de

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