The next generation of visitor data management

21-Nov-2016

NürnbergMesse cooperating in future with ADITUS on ticketing and visitor registration
Mobile, secure and efficient: new digital services deliver the best performances

Each of the more than 100 events held each year in Nuremberg has its specific focus and thus special requirements. However, given all the diversity, one series of general conditions always remains the same: visitors mainly purchase tickets online or through their mobile end-devices, they expect intuitive and secure handling of their data along with uncomplicated and friendly admission at the event. These central services are now being bundled by NürnbergMesse through the ADITUS ticketing and visitor registration system. For Claus Rättich, Divisional Manager for Marketing & Communication at NürnbergMesse, this is an important new step: “Our visitors come to us to make the best possible use of their time at the respective trade fair. All those services, which contribute an innovative value-added in this process, are warmly welcome. The cooperation with ADITUS will no doubt take us to the next service level and thus make the respective fair participation in Nuremberg even more pleasant and efficient.”

New ticketing and visitor registration system for uncomplicated admission - Speedy with pass book at BrauBeviale 2016

This assessment is also shared by ADITUS Managing Director, Marc Luzoff: “We are proud that we have been able to convince NürnbergMesse through our performance and are looking forward to the cooperation. We wish to apply our innovations in the ticketing sector in order to offer the visitor greater convenience and the exhibitor more contact-making opportunities.”

In recent months, the registration and ticketing system from Niedersachsen has been repeatedly used and tested at events at the Nuremberg exhibition centre. In order to guarantee the greatest degree of flexibility in this connection, all the processes are being consistently geared to mobile and client-compatible application: the shops and portals for visitors and exhibitors, but also for other business partners such as international representative offices, the check-out/POS systems and of course, not least the admission control system itself. In future, storing the visitors’ data will be handled in a data centre operated by noris network AG: As a result, NürnbergMesse is guaranteeing compliance with the highest data security standards and can also guarantee client compatibility with clear data separation for guest event organizers.

The new system from ADITUS guarantees not only a smooth and data protection-compliant ticketing registration process. On the contrary, in future it will also be used to activate numerous additional services - from invitation management for exhibitors up to marketing management for the exhibition organizers. For Claus Rättich this is the next important step – especially from the customer's point of view: “ADITUS has impressed us with practically-proven components and sector know-how. In the next phase, we are now creating new digital services for visitors and exhibitors and, at the same time, reducing the complexity of our system landscape: as a result, we will in future also clearly increase the quality of dialogue between exhibitors and visitors.”

The fact that the aim of a pleasant and, at the same time, efficient fair visit has also been achieved for NürnbergMesse’s customers, is shown by the results of the trade fairs and exhibitions held in recent months: around 300,000 trade visitors have so far made use of the system in Nuremberg. And in almost all the customer surveys conducted by an independent market research institute, the new ticketing solution received top ratings.

About ADITUS
Since the company was founded in 1998, ADITUS has been developing solutions for the areas of ticketing, admission control, visitor registration and CRM. The products are clearly geared to general public and trade fairs/exhibitions, congresses and events in the business and leisure sectors with complex requirements. Through this focusing and the constant further development of the standard products in close cooperation with the customers, ADITUS is the innovation market leader in ticketing for discerning, up-market trade fair/exhibition and event organizers. ADITUS’s customers include the largest German exhibition companies and associations, but also smaller event organizers.

About the NürnbergMesse Group
NürnbergMesse is one of the 15 largest exhibition companies in the world. Its portfolio covers some 120 national and international exhibitions and congresses and approx. 40 sponsored company pavilions at the Nuremberg location and worldwide. Every year, around 30,000 exhibitors (international share: 41 %) and up to 1.4 million visitors (international share of trade visitors: 24 %) participate in the own, partner and guest events staged by the NürnbergMesse Group, which is present with subsidiaries in China, North America, Brazil, Italy and India. The NürnbergMesse Group also has a network of about 50 representatives operating in over 100 countries.

Contact for press and media:
Dr. Thomas Koch, Maximilian Hensel
Franziska Weißbrodt, Swenja Ehler
T +49 9 11. 86 06-83 53, -82 48
F + 49 9 11. 86 06-12 83 53

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