28-Sep-2017
- Further growth apparent for third round
- Premiere: Pavilion for Wine Production & Manufacturing
- PETarena powered by PETnology
From 27 February to 1 March 2018, Beviale Moscow will open its
doors to professionals from the Russian beverage industry for the
third time. Following its successful debut in 2015 and the significant
growth in the number of exhibitors, exhibition area and visitors in
2017, Beviale Moscow has therefore become established as the No. 1
platform for the beverage industry in Russia and surrounding
countries. Substantial growth is also expected for the third round of
the event at the Crocus Expo International Exhibition Center. The
trade fair for the Russian beverage industry covers the entire process
chain, underscoring its holistic approach. Based on trends and
developments in the Russian market, Beviale Moscow will once again
explore overarching issues for the industry and in this context can
announce a few new features. One such example is the Pavilion for
Wine Production & Manufacturing, which will make its debut at
Beviale Moscow 2018. The much discussed topic of PET will also be
covered again in the “PETarena powered by PETnology”.
The holistic approach of Beviale Moscow will continue in 2018. For visitors,
the focus will be on beverage producers that present the entire beverage
production process chain at the event: from suitable raw materials through
custom technologies to efficient packaging, logistics and creative marketing
ideas. Beviale Moscow is not limited to specific kinds of drinks but offers
solutions for all segments: from alcoholic drinks like beer, wine and spirits
to alcohol-free and soft drinks, juices and mineral water and liquid dairy
products.
Premiere for Pavilion for Wine Production & Manufacturing
Wine production and processing is one of most dynamic segments in the
Russian beverage industry. “We are delighted that the topic of wine is
celebrating its premiere at the Beviale Moscow 2018 as part of the Pavilion
for Wine Production & Manufacturing”, Thimo Holst, Project Manager
Beviale Moscow, announces proudly. “Thanks to our concept we were able
to persuade the largest Russian wine producers’ association, the Union of
Winegrowers and Winemakers of Russia, to become our sponsor, which
yet again underlines the importance of this segment”, continues Holst. This
creates a targeted platform for decision-makers from wine cellars and for
beverage specialists from Russia and the CIS states. Naturally, wine is also
represented in other areas of the trade fair programme: A young winemaker
competition is planned in collaboration with WorldSkills
(www.worldskills.org) and the supporting programme also features
keynotes on this topic. “We are inviting the biggest and most important local
wine producers to the trade fair. This will ensure that suppliers to the wine
industry will meet the right target group at Beviale Moscow”, says Holst.
“Because Russia has a government funding programme for wine
production but lacks its own technologies, we see also see great
opportunities here for international suppliers”, he continues.
PETarena powered by PETnology
Following its successful premiere in 2017, the “PETarena powered by
PETnology” will be back at Beviale Moscow in 2018 to showcase attractive
solutions for the entire PET supply chain. “PET is a much discussed topic in
Russia and a major trend for all possible types of drinks, so it is an integral
part of the key platform for the Russian beverages industry”, explains Holst.
The subject is covered in numerous presentations by leading companies in
the PET packaging sector, which address SMEs and global players alike.
Other programme highlights
The supporting programme targets decision-makers from the drinks
industry. As well as a wide-ranging programme which will prompt a
discussion with policymakers in attendance on laws and guidelines for
beverage manufacturing, the issue of professional development will again
be under the spotlight at Beviale Moscow. The two-day VLB Seminar for
Microbrewers, organised by the Berlin-based Research and Teaching
Institute for Brewing, will explore the technological and qualitative aspects
of brewing. Knowledge transfer, networking and professional exchanges on
the topic of craft beer will top the agenda. The Russian beer prize
ROSGLAVPIVO, which was initiated at Beviale Moscow 2017 by the
Barley, Malt, Hops, and Beer Union (BMBU) in collaboration with Private
Brauereien Deutschland e.V., will be presented at the trade fair again in
2018. The CRAFT DRINKS CORNER, in cooperation with the Partner
Association of Beer and Beverage Market, will showcase the diversity of
hand-crafted beverages. Six months ahead of the fair, all preparations are
therefore in full swing.
NürnbergMesse: International expertise in the beverage industry
NürnbergMesse Group is proving its expertise in the beverage industry on
the international stage. Besides the traditional BrauBeviale exhibition in
Nuremberg (Germany), which will next welcome more than 1,100 exhibitors
and more than 38,000 trade visitors from 13 to 15 November 2018, it also
organises exhibitions in key growth markets around the globe under the
Beviale Family name: Besides CRAFT BEER CHINA, which took place in
Shanghai from 17 to 19 May, they are CRAFT BEER ITALY, which
celebrated its premiere in Milan from 22 to 23 November 2017 as well as
Beviale Moscow, which is opening its doors for the third time from 27
February to 1 March 2018. Feira Brasileira da Cerveja in Blumenau, Brazil
will also be supported by BrauBeviale from 7 to 9 March 2018. Other
projects are in the pipeline.
Contact for international exhibitors
Thimo Holst, Regina Albrecht
T +49 911 86 06 86 84
F +49 911 86 06 12 86 84
beviale-moscow@nuernbergmesse.de
Contact for local exhibitors
Natalia Markova, Anna Kuznetsova
T +7 495 649-8775
F +7 495 649-8785
anna.manvelova@russia.messefrankfurt.com
Contact for press and media
Stefanie Dietz, Jasmin McNally
T +49 911 86 06 85 21
F +49 911 86 06 12 85 21
jasmin.mcnally@nuernbergmesse.de
For all press releases, further information and photos please go to:
www.beviale-moscow.com/press
More than a single event – the Beviale Family:
www.beviale-family.com/en
For more information about Beviale Moscow please visit:
www.beviale-moscow.com