Beviale Moscow: No. 1 platform for the beverage industry in Russia and neighbouring countries

• Further growth apparent for third round
• Premiere: Pavilion for Wine Production & Manufacturing
• PETarena powered by PETnology

From 27 February to 1 March 2018, Beviale Moscow will open its doors to professionals from the Russian beverage industry for the third time. Following its successful debut in 2015 and the significant growth in the number of exhibitors, exhibition area and visitors in 2017, Beviale Moscow has therefore become established as the No. 1 platform for the beverage industry in Russia and surrounding countries. Substantial growth is also expected for the third round of the event at the Crocus Expo International Exhibition Center. The trade fair for the Russian beverage industry covers the entire process chain, underscoring its holistic approach. Based on trends and developments in the Russian market, Beviale Moscow will once again explore overarching issues for the industry and in this context can announce a few new features. One such example is the Pavilion for Wine Production & Manufacturing, which will make its debut at Beviale Moscow 2018. The much discussed topic of PET will also be covered again in the “PETarena powered by PETnology”.

The holistic approach of Beviale Moscow will continue in 2018. For visitors, the focus will be on beverage producers that present the entire beverage production process chain at the event: from suitable raw materials through custom technologies to efficient packaging, logistics and creative marketing ideas. Beviale Moscow is not limited to specific kinds of drinks but offers solutions for all segments: from alcoholic drinks like beer, wine and spirits to alcohol-free and soft drinks, juices and mineral water and liquid dairy products.

Premiere for Pavilion for Wine Production & Manufacturing
Wine production and processing is one of most dynamic segments in the Russian beverage industry. “We are delighted that the topic of wine is celebrating its premiere at the Beviale Moscow 2018 as part of the Pavilion for Wine Production & Manufacturing”, Thimo Holst, Project Manager Beviale Moscow, announces proudly. “Thanks to our concept we were able to persuade the largest Russian wine producers’ association, the Union of Winegrowers and Winemakers of Russia, to become our sponsor, which yet again underlines the importance of this segment”, continues Holst. This creates a targeted platform for decision-makers from wine cellars and for beverage specialists from Russia and the CIS states. Naturally, wine is also represented in other areas of the trade fair programme: A young winemaker competition is planned in collaboration with WorldSkills (www.worldskills.org) and the supporting programme also features keynotes on this topic. “We are inviting the biggest and most important local wine producers to the trade fair. This will ensure that suppliers to the wine industry will meet the right target group at Beviale Moscow”, says Holst. “Because Russia has a government funding programme for wine production but lacks its own technologies, we see also see great opportunities here for international suppliers”, he continues.

PETarena powered by PETnology
Following its successful premiere in 2017, the “PETarena powered by PETnology” will be back at Beviale Moscow in 2018 to showcase attractive solutions for the entire PET supply chain. “PET is a much discussed topic in Russia and a major trend for all possible types of drinks, so it is an integral part of the key platform for the Russian beverages industry”, explains Holst. The subject is covered in numerous presentations by leading companies in the PET packaging sector, which address SMEs and global players alike.

Other programme highlights
The supporting programme targets decision-makers from the drinks industry. As well as a wide-ranging programme which will prompt a discussion with policymakers in attendance on laws and guidelines for beverage manufacturing, the issue of professional development will again be under the spotlight at Beviale Moscow. The two-day VLB Seminar for Microbrewers, organised by the Berlin-based Research and Teaching Institute for Brewing, will explore the technological and qualitative aspects of brewing. Knowledge transfer, networking and professional exchanges on the topic of craft beer will top the agenda. The Russian beer prize ROSGLAVPIVO, which was initiated at Beviale Moscow 2017 by the Barley, Malt, Hops, and Beer Union (BMBU) in collaboration with Private Brauereien Deutschland e.V., will be presented at the trade fair again in 2018. The CRAFT DRINKS CORNER, in cooperation with the Partner Association of Beer and Beverage Market, will showcase the diversity of hand-crafted beverages. Six months ahead of the fair, all preparations are therefore in full swing.

NürnbergMesse: International expertise in the beverage industry
NürnbergMesse Group is proving its expertise in the beverage industry on the international stage. Besides the traditional BrauBeviale exhibition in Nuremberg (Germany), which will next welcome more than 1,100 exhibitors and more than 38,000 trade visitors from 13 to 15 November 2018, it also organises exhibitions in key growth markets around the globe under the Beviale Family name: Besides CRAFT BEER CHINA, which took place in Shanghai from 17 to 19 May, they are CRAFT BEER ITALY, which celebrated its premiere in Milan from 22 to 23 November 2017 as well as Beviale Moscow, which is opening its doors for the third time from 27 February to 1 March 2018. Feira Brasileira da Cerveja in Blumenau, Brazil will also be supported by BrauBeviale from 7 to 9 March 2018. Other projects are in the pipeline.

Contact for international exhibitors
Thimo Holst, Regina Albrecht
T +49 911 86 06 86 84
F +49 911 86 06 12 86 84
beviale-moscow@nuernbergmesse.de


Contact for local exhibitors
Natalia Markova, Anna Kuznetsova
T +7 495 649-8775
F +7 495 649-8785
anna.manvelova@russia.messefrankfurt.com

Contact for press and media
Stefanie Dietz, Jasmin McNally
T +49 911 86 06 85 21
F +49 911 86 06 12 85 21
jasmin.mcnally@nuernbergmesse.de

For all press releases, further information and photos please go to:
www.beviale-moscow.com/press

More than a single event – the Beviale Family:
www.beviale-family.com/en

For more information about Beviale Moscow please visit:
www.beviale-moscow.com