27-Oct-2017
- International Trade Fair for Natural and Organic Personal Care to present industry in all its diversity
- New special area focusing on information and networking
Do you speak VIVANESS? The international natural cosmetics
industry will be doing this once again from 14 to 17 February 2018
when it comes together at the Exhibition Centre Nuremberg for the
sector’s annual first major event of the year. This is because market
players will be spending four intensive days speaking about relevant
industry topics, meeting representatives from every segment and
learning about the sector’s latest developments through inspiring and
fact-based information shared first-hand. Natural cosmetics are not
presented in such a diverse, fresh, modern and innovative manner
anywhere else. The “German newcomers” in the sponsored pavilion
of the same name alone ensure this, as do the innovative companies
and start-ups from other countries in the special area Breeze. While
we’re on the subject of speaking, the VIVANESS Congress also
provides plenty of information and inspiring topics of discussion. In
addition, a new purposely created special area called “Let’s talk
VIVANESS” is set to be unveiled in 2018 for the first time. It will be an
informative area in hall 7A aimed at natural cosmetics service
providers and experts, and will be a central forum for networking and
the exchange of ideas. As in previous years, over 250 exhibitors are
expected to be at VIVANESS 2018.
The exhibition duo consisting of VIVANESS, the International Trade Fair for
Natural Personal Care, and BIOFACH, the World’s Leading Trade Fair for
Organic Food, topped the 50,000 visitor mark for the first time in 2017.
Specialist buyers from around 140 countries have another opportunity
to be impressed by the vast range of products available in the two
industries when the exhibitions take place again from 14 to 17 February
2018. The highlights at VIVANESS will include the VIVANESS Congress, the Novelty Stand with the VIVANESS Best New Product Award, the
“Young Innovative Companies” pavilion, which will house ten German
companies and is being supported by the German Federal Ministry for
Economic Affairs and Energy (BMWi), and the special area Breeze, which
will have about 20 participants from other countries.
VIVANESS Congress: from market research to digitalization
The industry’s current issues cover a wide range of areas – and so will the
topics of the 2018 VIVANESS Congress. The topics discussed will be split
into four main categories, which are markets and analyses, trade and sales,
consumer insights and communication, as well as design, packaging and
performance. This means the range of topics covered will include
everything from trends and developments in markets to trade changes due
to digitalization and the challenges associated with these changes to
concepts for mainstream and niche markets, and successful marketing in
the age of digitalisation, social media, bloggers and co. Innovative
approaches for positive differentiation in the market of sustainable products
and new brand approaches involving brand design and packaging will also
be discussed. In 2017, the individual segments of the VIVANESS Congress
were attended by around 70 listeners and discussion participants on
average. The segments on market research proved especially popular, with
over 100 visitors attending the segment called “The 2016 natural cosmetics
year: looking back and looking forward”. The BIOFACH and VIVANESS
congress, which are industry and knowledge forums, included over 120
different presentations altogether in 2017 and were attended by a total of
8,000.
Special area “Let’s talk VIVANESS” to premiere
The area “Let’s talk VIVANESS” is aimed at service providers who fill an
informative role in the natural cosmetics industry and play an active part in
shaping it. Such providers include certification bodies, associations,
institutions and media organizations, for example. By bringing the expertise
of these various organizations together in one place, “Let’s talk VIVANESS”
will give visitors one main area where they can go to find out information
and exchange ideas with industry players. The area will be completed by a
communication and eating area with space for people to sit down and have
a discussion.
Contacts for the press and media
Barbara Böck, Helen Kreisel and Marie-Claire Ritzer
T 49 9 11. 86 06-86 46
F 49 9 11. 86 06-12 86 46
marie-claire.ritzer@nuernbergmesse.de
You’ll find all our press releases, further information, photos and videos in the
newsroom at www.vivaness.de/en/news.
More services for journalists and media representatives are available at
www.vivaness.de/press.