- Leading companies: numerous global players come from Nuremberg
- Major events: sporting and cultural highlights in the city
People enjoy coming to Nuremberg – be it for the exhibitions organised at one of the top-15 exhibition and congress centres in the world or, now that we have entered winter, for the world-famous Nuremberg Christmas Market. But, whether they know it or not, they are also constantly coming across products manufactured in Nuremberg: Global brands for lifestyle, creativity and getting active.
People all over the world are, for example, aided in their quest to be active by the sporting goods produced by Adidas and Puma. The two Franconian companies not only design the kits for the majority of the great football clubs and many of the teams at the World Cup and the Euros; Adidas even produces the perfect ball for the Championships each time they take place and has continually developed it over the years!
Adidas, Playmobil & Co: global brands from Franconia
Nuremberg is the global market leader when it comes to the manufacturing of writing utensils, too. With an annual production of approx. two billion wooden pencils, Faber-Castell is the world’s largest manufacturer of crayons and lead pencils; other heavyweights in this industry include the inventor of the highlighter, Schwan-Stabilo, and Staedtler Mars. The company is the number 1 in Europe with its wooden and lead pencils made in Nuremberg.
And that is without mentioning the major brands which get the hearts of children all over the world beating a little bit faster, such as Playmobil, Bruder (the trucks and diggers of which are sold in 70 countries) and BIG (“Bobby Car”). And many of you will surely have taken a fancy for the jewellery produced by Thomas Sabo without knowing that the company’s home is also in Nuremberg.
Products from the area around Nuremberg will once again be placed under many Christmas trees and gift tables during the coming advent and Christmas period. And it is well-known that Christmas is the perfect time of year for one of the most famous Nuremberg products – the original Nuremberg Lebkuchen (gingerbread). You would struggle to find anyone in the region who does not enjoy biting into one of these round, luscious biscuits made by the artisanal Lebkuchen producers from Nuremberg during the pre-Christmas period and over the festive days.
Europe’s biggest sporting and cultural events
When the advent and Christmas period arrives and the products from Nuremberg have finally been shipped around the world and arrived in places where they create such joy, the people of Nuremberg can start to look back on a spring and summer packed full of major events – both sporting and cultural. For example, the unparalleled city slope-style course competition, the Red Bull District Ride, took place for the fifth time in Nuremberg. Daredevil BMX bikers bomb down the Burgberg or fly out of the windows of the fourth floor of the town hall in order to perform their big-air jumps and their “kicker” tricks high above the heads of the thousands of spectators.
The spectators are also extremely close to the action at the Norisring race of the German Touring Car Masters (DTM) where high-powered cars jostle for position in front of the historic Zeppelin Grandstand. With its slight hills, long straights and very tight corners, the Norisring is considered to be the German equivalent of Monte Carlo and is the only city circuit to feature in the popular DTM series.
No smaller in size, but certainly much calmer is the Klassik Open Air, the biggest outdoor event with classical music on the European continent with more than 160,000 visitors. The Rock im Park music festival, just a few metres away from the Klassik Open Air stage, also attracts guests from all over Europe. The biggest rock bands in the world come together to perform to and delight around 90,000 visitors each and every year.
NürnbergConvention is the congress brand for Nuremberg. Under the umbrella of NürnbergConvention, the cooperation partners NürnbergMesse and the Congress- und Tourismuszentrale Nürnberg (CTZ) market Nuremberg as the venue for congresses, conferences and events. Together with the NürnbergConvention Center (NCC), which is part of NürnbergMesse, the NCC Mitte, NCC West and NCC Ost centres along with the multi-functional Frankenhalle, offer seating capacity for 12,800 people. All the NCCs along with the Frankenhalle are located immediately adjacent to the exhibition halls, which provide total space of 170,000 square metres – also including new halls designed by Zaha Hadid (3C currently under construction). The NürnbergConvention Bureau (NCB) operated by NürnbergConvention offers “service from one source” for event planners.
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